OpenText [NASDAQ: OTEX; TSX: OTC]: Digitize, Automate, and Optimize

Mark J. Barrenechea, CEO & CTO Most companies determine that they need a strategic enterprise content management (ECM) solution after they have identified an overarching business challenge - often handling too much paper or unstructured information that causes bottlenecks when trying to process, access or store the information. Global leader in ECM, Open Text has been a pioneer in offering software applications to manage content or unstructured data for large companies, government agencies, and professional service firms.

Tracing their origins to a university research project in the late 1980s that formed the basis for the Internet’s first search engine technology—OpenText designs, develops, markets and sells Enterprise Information Management (EIM) software and solutions. Its software and services allow organizations to manage the information that flows into, out of supply chain participants, such as manufacturers, retailers, distributors, and financial institutions, and are central to a company's ability to collaborate with its partners. The solutions incorporate collaborative and mobile technologies and can be incorporated on-premises deployment, as well as through cloud, hybrid, and managed hosted services models.

OpenText’s EIM offerings include ECM with a set of technologies managing an information lifecycle. OpenText Content Suite is an integrated group of ECM solutions designed to help organizations take full advantage of the opportunities offered through digital transformation. By creating a centralized, unified information grid, Content Suite connects information from across the enterprise with the people and systems that need it, driving personal productivity with simple, intuitive tools and user experiences. The suite offers Process Productivity through full integration with lead applications such as SAP and Microsoft, and Control with legendary OpenText governance and security functionality. Mark J. Barrenechea, CEO of OpenText says, “OpenText Content Suite is a new generation of ECM solution that is dynamic and fully integrated; no longer a one-way destination where content solutions are relegated for long-term storage OpenText has culminated into a multi-lane backbone facilitating information exchange with systems and individuals across the enterprise.”

Managing Information Lifecycle

OpenText facilitates ECM with a set of technologies that manage information throughout its lifecycle. Its ECM solutions, include Content Management, which provides a repository for business documents and allows for the organizing, displaying, classifying, access control, version control, event auditing, rendition, and search of documents and other content types. For example, Cochlear-a medical device firm were facing difficulty in accessing information in functional and regional context, which enforced silos. They incorporated OpenText Content Suite Platform and one-click global option to publish documents with focus on user experience.

We live in a digital world. A testament to this new reality is the growing value of digital content

On the other hand, Records Management module enables control of the complete lifecycle of content management by associating retention and disposition rules to control if and when content can or must be deleted or archived on storage media. While the Archiving module manages content storage policies according to business context, optimizes storage use, and provides high-end storage services. Enabling the archiving, control and monitoring of e-mail, regardless of platform, to manage the size of the e-mail database, manage e-mail server performance, control the lifecycle of e-mail content and monitor e-mail content to manage compliance is OpenText’s Email Management Solution.

Meanwhile, Capture solution bridges the gap between structured and unstructured data by providing the ability to capture and image paper content while applying metadata and applicable policies and schedules making OpenText a complete solution.

The Content Suite Platform ensures agile information governance to address an increasingly complex and dynamic regulatory landscape and the rapid growth of business information. It reduces risks while allowing organizations to focus on using information to drive strategic growth and innovation.

Dana Gas, a natural gas company that generates a plethora of diverse electronic information that is captured, stored, and made available for later retrieval, experienced lack of content storage and retrieval. Their content includes emails, documents and files which lead to difficulties in locating specific content, and when found the latest version was low with as many as 20 or even 30 different versions in multiple locations. Dana Gas management decided to improve enterprise information management in support to its business strategy and opted for OpenText Content Suite Platform to meet its core requirements for content capture, storage, and retrieval. The client is now able to store, manage and track all content via one platform and has been able to resolve their challenges.

The Cloud Edition of Content Suite Platform offers a simplified, clear cost option for an OpenText solution operation. It reduces cost, time, and staff needed to care or supervise the OpenText solution. The Cloud Edition eliminates the need for investment in infrastructure and frees up organizational IT staff—EIM specialists optimize the application without complication of multiple vendors so users can shift their IT to revenue and value generating activities.

The Digital Revolution

“As information becomes digitized, consolidated, and integrated, companies are rethinking how to approach their customers, markets, business networks, and operations,” Barrenechea says. Through OpenText’s release 16 and its new Enhancement Pack (EP1), organizations can get a complete solution for EIM with a comprehensive view of how information flows in a digital enterprise from Engagement to Insight.
Whether organizations need to manage contracts, customer experiences, vendor information, legal discoveries, or procure-to-pay processes, OpenText Release 16 can digitize, automate, and optimize your information flows.

OpenText platform is transforming; Personal Productivity with simple, intuitive tools and user experiences, Process Productivity by extending ECM into business processes and leading business applications and Control with proven OpenText information governance and security functionality. OpenText is promoting that these overarching bundles enable its customers to experience better engagement, productivity, innovation, insight, and control. Diving a level deeper, each of these five benefit areas highlights a new and improved feature set in one or more of its core software components.

For example, engagement is focused on enhancements to the Web Content Management (WCM) and Digital Asset Management (DAM) modules coupled with new or updated third-party integrations to SAP SuccessFactors, and digital brand portals. In the productivity area, OpenText has better integrated its core ECM platform with reporting and business process management, along with revamping the user interface to utilize responsive design and HTML5. Innovation again focuses on business process management combined with enterprise level integrations to SAP and other ERP solutions. Insight addresses reporting and visualization needs of organizations around content, process and transactions, something which OpenText uses to differentiate from other ECM platforms. To prevent information leakage, OpenText’s mobile viewer will institute a “walled garden” approach, keeping all content on the server and preventing save-as or forwarding. Finally, OpenText will support digitally signed documents via a partnership with DocuSign.

"Across the world, OpenText will be connecting directly with thousands of our customers and presenting OpenText's vision of a digital world and the future of information"

The New Age Solution

As part of their digital transformation, many organizations are placing mobile technologies at the center of their information management strategy. Since the days of the first versions of OpenText Everywhere, OpenText has been at the forefront of the mobile transformation. This effort continues with the new release of OpenText AppWorks, which is a common application gateway for Suite 16 and Cloud 16 products and based on the responsive HTML5 technology and REST API. “It’s time to push the reset button on ECM. It’s now inaccurate—to both the capabilities of the software and the market needs—to talk about ECM as merely a standalone storehouse for governed information,” adds Barrenechea. The company will continue assisting customers with their digital transformation, as users pursue goals that help them take advantage of digital disruption, instead of being interrupted.

“From rich customer engagement to deep business insights, information is the key differentiator that drives innovation and growth, helps our customers to discover new opportunities and enables them to remain competitive market leaders,” concludes Barrenechea. “Across the world, OpenText will be connecting directly with thousands of our customers and presenting OpenText’s vision of a digital world and the future of information.”


Waterloo, Canada

Mark J. Barrenechea, CEO & CTO

OpenText creates an integrated, enterprise-wide information grid that transforms personal productivity, process productivity, and control

Whitepapers of OpenText