TYPO3: Empowering Editors to Achieve More

While new technology broadens horizons, organizations need content management systems (CMS) that can do more than just create websites. The existing CMS are evolving to develop new applications and use cases for managing content, multiple sites and information visibility of each website based on audience regions, with a single, intuitive and flexible system for editors to manage content. Same was the requirement for an industry-leading rollers manufacturer serving FedEx centers, Amazon warehouses, and 80 percent of airports worldwide. The Switzerland-based manufacturer wanted a product management system that could supply raw product information of over 50,000 products in 60 languages, to their local subsidiaries around the world for resale. The major game-changer that transitioned their manual processes into a smooth, automated, and convenient framework was TYPO3. The manufacturer—with over 70 local websites under the same domain—is now capable of enabling product managers of different regions to define the content they want to visualize on a specific site in a particular location. Each time an editor uploads an asset—images, 3D drawings, or PDFs—into the system, the information gets distributed automatically. With TYPO3’s ability to structure data efficiently, the manufacturer now has a better outreach of their products and has increased its leads by 40 percent after launching their new website—all with a single content management system.

This, however, is only one of many success stories that TYPO3 has scripted for its customers across diverse industries. TYPO3 is open-source and a highly secure content management system that allows businesses to create, manage and output any digital content in a single system, packed with over 9,000 features and at no license cost. Having aligned itself with ever-evolving content needs for two decades now, TYPO3 enables convenient content management, with its primary focus on structuring the complex data. “Content management is majorly about managing complex data structures. If a business has a system that doesn’t focus on truly structured data, they cannot reuse the data. Our strong trait is the ability to make complex data manageable, even for a manager who lacks the technical expertise.” States Mathias Schreiber, CEO of TYPO3 GmbH.